Brand Activation Manager

Company: Advantage Solutions
Location: Iowa City
Posted on: January 1, 2026

Job Description:

As a Brand Activation Manager at Advantage Solutions, you will play a pivotal role in implementing innovative marketing solutions across multiple platforms to enhance brand reach and consumer engagement. Leveraging our extensive network and data-driven insights, you will coordinate effective brand campaigns that resonate with target markets and drive sales objectives. You will collaborate with internal teams and external partners to deliver compelling brand experiences that align with our strategic vision and operational requirements. Develop and execute comprehensive brand activation campaigns that meet business objectives and project requirements. Collaborate with cross-functional teams, including Marketing, Sales, and Product Development to create synergistic brand experiences. Manage the production of promotional materials and ensure their strategic alignment with brand messaging and goals. Analyze market trends and consumer insights to continuously refine and optimize campaign strategy. Oversee budgeting, reporting, and allocation of resources towards campaign initiatives effectively. Use data-driven analytics to assess campaign performance and provide detailed reports to senior management. Proven ability to develop strategic brand activation campaigns and manage large-scale projects. Strong analytical skills for effective decision-making and campaign adjustments based on performance metrics. Excellent collaboration and interpersonal skills to work efficiently with diverse teams and stakeholders. High proficiency in digital marketing tools and platforms necessary for modern marketing strategies. Certification in Digital Marketing (e.g., Google Analytics, HubSpot) Project Management Professional (PMP) certification is a plus.

Keywords: Advantage Solutions, Iowa City , Brand Activation Manager, PR / Public Relations , Iowa City, Iowa