IowaCityRecruiter Since 2001
the smart solution for Iowa City jobs

Retention Marketing Manager

Company: Higher Learning Technologies
Location: Iowa City
Posted on: August 14, 2019

Job Description:

Do you love Marketing Automation & Digital Strategy Let's talk! -- The Digital Marketing Manager at Higher Learning Technologies will be responsible for the day-to-day, hands-on execution of automated marketing initiatives to support our business goals and objectives. This includes ownership of the setup, maintenance, and review of recurring and triggered marketing communications. Additionally, this individual will maintain a current understanding of marketing best practices and apply them to the execution of our campaigns in collaboration with the sales and marketing team. The ideal candidate is equally skilled and enthusiastic and will work with our dynamic sales marketing team to build the campaign calendar and automations for activations and reengagement. This is an innovative role to drive the design, development, implementation, and reporting on automated marketing campaigns. You will creatively develop communications to support mobile + online sales, retain customers, and drive engagement on our online platform. Responsibilities: Build, test and deploy marketing campaigns including drafting, designing & editing copy, layout, links, and dynamic content; including images, GIFs, videos & written content Conduct A/B testing for campaigns for optimization Analyze campaign performance metrics and generate regular reports Coordinate with the marketing team to build and manage the campaign calendar Perform day-to-day marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of campaign execution, as required. Ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled Clean and maintain our existing customer databases Stay up to date with email, CRM and automation trends, tools, and best practices that could drive results Create, test and optimize campaign landing pages to improve the conversion funnel Qualifications: Experience with tools like: MailChimp, SailThru, Mobile Monkey, AdEspresso, Google Analytics, Craft CMS, HotJar, or similar tools Experience with HTML 3-5 years of experience in digital marketing Familiarity with mobile and web apps preferred Demonstrated experience in managing large and complex segments & sequences Deep understanding of how email interacts with CRM's, organic and paid efforts, via analytics and attribution Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data Proven ability to think strategically, making credible recommendations to clients that drive measurable results; identifies and pursues opportunities to grow business Excellent communication and presentation skills both verbal and written High levels of integrity, autonomy, and self-motivation -- Culture: It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We're always looking for the best, brightest, high energy, results-driven marketers to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE. About HLT: HLT was sparked by paper flashcards that Alec Whitters, Co-Founder and CEO, and his peers were using to study for their dental boards. Wouldn't it make better sense, he thought, to use their smartphones to study When he didn't find an effective mobile-learning solution, he decided to create it. HLT was born. Since its start in 2012, HLT has attracted millions of learners and become the market-leading platform for mLearning applications. HLT's rapid growth is directly attributable to their emphasis on attracting top talent and building a culture that is nationally renowned. --This includes being on Entrepreneur Magazine's coveted "Top Company Cultures" list in both 2017 and 2018.

Keywords: Higher Learning Technologies, Iowa City , Retention Marketing Manager, Executive , Iowa City, Iowa

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Restaurant Assistant Manager - $2500 Sign-on bonus - Start at $55k+ / year-Red Robin Restaurant
Description: Restaurant Assistant Manager - 2500 Sign-on bonus - Start at 55k / yearAt Red Robin our Assistant Managers support and ensure that the restaurant operates within Red Robin International guidelines, (more...)
Company: Red Robin
Location: Cedar Rapids
Posted on: 08/23/2019

Accounting Manager
Description: Accounting Manager br br Waterloo, IA br br 75-85k br br Our local manufacturing client is actively searching for an Accounting Manager in the Cedar Valley area. This person will support (more...)
Company: Job Juncture
Location: Waterloo
Posted on: 08/23/2019

General Manager
Description: As a Kum Go General Manager, it's your store and your show. In this key store management job, you're in charge of everything from ensuring incredible customer experiences and efficient operations to (more...)
Company: Kum & Go
Location: Cedar Rapids
Posted on: 08/24/2019

IT Support Consultant, Identity Management Analyst - UI Carelink
Description: This Professional Scientific position will be filled as an IT Support Consultant PIC2 and is not eligible for University sponsorship for employment authorization. University of Iowa Hospitals Clinics-recognized (more...)
Company: The University of Iowa Health Care
Location: Iowa City
Posted on: 08/23/2019

Director, Software Engineering
Description: Job Description Summary br br Transamerica has been helping people feel better about the future for more than 100 years, and were proud of the trust weve earned. But we believe our responsibility (more...)
Company: Transamerica
Location: Cedar Rapids
Posted on: 08/23/2019

Director of Retail Operations - Own a Franchise
Description: Directors of Retail Operations:
Location: Iowa City
Posted on: 08/24/2019

Project Manager - Cedar Rapids
Description: The position of Project Manager is responsible for working with team members and requestors to prioritize and guide projects to completion within the Solution Delivery Team. This includes resource planning, (more...)
Company: GreatAmerica Financial Services Corporation
Location: Cedar Rapids
Posted on: 08/23/2019

Electrical Project Manager
Description: Electrical Project Manager br If you are a Electrical Project Manager with experience, please read on br br br What You Will Be Doing br This is a new position currently open in Des Moines, (more...)
Company: CyberCoders
Location: Davenport
Posted on: 08/24/2019

Automotive Tool Sales/Route Manager - Full Training
Description: Build a Great Career and a Great Life.Feel the freedom independence of managing your own protected route selling our National brands. Join our team today as an Automotive
Company: Mac Tools
Location: Moline
Posted on: 08/24/2019

92Y Unit Supply Specialist - Warehouse Manager
Description: As a Unit Supply Specialist for the Army National Guard, you will ensure that your Unit and fellow Soldiers are well supplied and equipped for any mission. In this role, your keen eye and management ability (more...)
Company: Army National Guard
Location: Davenport
Posted on: 08/23/2019

Log In or Create An Account

Get the latest Iowa jobs by following @recnetIA on Twitter!

Iowa City RSS job feeds