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Senior Channel Marketing Manager

Company: ACT
Location: Iowa City
Posted on: November 5, 2018

Job Description:

Overview ACT is a nonprofit organization helping people achieve educational and workplace success. Our programs are designed to boost lifelong learning in schools and workplaces around the world. Whether it's guiding students along their learning paths, enabling companies to develop their workforce, fostering parent, teacher, and counselor understanding of student progress, guiding job seekers toward career success, or informing policymakers about education and workforce issues. ACT is passionate about making a difference in all we do. Learn more about working at ACT at act.org! Responsibilities The Senior Channel Marketing Manager will combine creative, strategic, and tactical thinking to the creation and deployment of multitactical marketing communications plans and campaigns for the company's portfolio of products. Typical workrelated activities include:

  • Lead crossfunctional gotomarket
  • teams responsible for planning and executing all gotomarket activities for products as
  • they apply to specific markets
  • Utilize marketing experience to define marketing goals and key performance metrics
  • Leverage experience across multiple marketing channels to design and execute multichannelcommunications strategies
  • (assigned products or product portfolio) for customer acquisition and retention
  • Collaborate on the development of messaging for product/market combinations
  • Evaluate and report performance metrics across marketing programs and campaigns
  • Responsible for developing product marketing related copy and content for various marketing channels and audiences
  • Act as the marketing lead on product launch and sunset initiatives including responsibility for creating the related communication plan
  • Responsible for developing and maintaining all internal and external sales support materials
  • Build trust and credibility with internal clients and stakeholders Qualifications EDUCATION:
    • Bachelor's degree in marketing, business or related field required
    • Or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired EXPERIENCE:
      • Minimum five years of experience developing and executing product marketing strategies
      • Experience with digital, web, social, print, email, and event marketing channels KNOWLEDGE, SKILLS, AND ABILITIES:
        • Ability to organize multiple deadlines while demonstrating flexibility
        • Ability to organize and perform multiple tasks concurrently and efficiently
        • Team player that is reliable, flexible, helpful, and works well in a collaborative environment
        • Strong written and verbal communications skills
        • Fast learner, highly motivated, selfstarter
        • Creative thinker and problem solver
        • Strong analytic skills
        • Customercentric
        • marketing approach and service oriented positive attitude
        • Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint

          Keywords: ACT, Iowa City , Senior Channel Marketing Manager, Executive , Iowa City, Iowa

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