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Marketing Manager, global IT

Company: Pearson
Location: Iowa City
Posted on: April 8, 2021

Job Description:

Marketing Manager, global IT - ( 2104766 ) Description Pearson VUE ( is the global leader in computer-based testing for information technology, academic, government and professional testing programs around the world. Pearson VUE provides a full suite of services from test development to data management, and delivers exams through the world's most comprehensive and secure network of test centers in more than 180 countries, where we validate the skills and knowledge of millions of individuals every year. Pearson VUE is a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO). The Marketing Manager, global IT, is responsible for strategic and tactical marketing of assigned products and/or program(s) in the USA for top IT brands such as Amazon, Microsoft, Cisco and CompTIA. Working closely with key stakeholders, this role brings new IT learning and certification products to market, drives demand for certification and learning materials among IT training centers and corporate audiences (B2B), and engages with our channel partners. PRIMARY RESPONSIBILITIES Strategic Marketing Planning Develop and execute strategic marketing plans to accomplish key objectives for assigned products/programs and socialize plans with appropriate stakeholders. Establish and measure against specific metrics for success related to all objectives in the strategic marketing plan to guide demand generation decisions and tactical plans. Work with internal MarComm and MarTech teams to adjust or extend tactical plans as necessary. Proactively identify research to validate assumptions including both primary and secondary research. Assist in research projects to gain deeper knowledge of target audiences. Develop Messaging Frameworks as a foundation for all creative development. Develop creative briefs and manage creative development and execution of marketing activities, working closely with internal creative teams and/or external freelancers. Manage budget within project and marketing plans, track project expenditures, and look for low-cost efficiencies to maximize marketing dollars. Coordinate with international marketing colleagues to ensure alignment on product campaigns and key initiatives. Make recommendations based on acquired business intelligence for future activities and promotions. Creative Execution Drive creative production of standard product marketing materials, including such items as web properties, product collateral, sales enablement tools, testimonials, social media promotion, digital advertising, webinars/product demos. Ensure compliance with brand guidelines, legal and financial rules, including obtaining required approvals when engaging with outside vendors. Work with members of the Creative Services team, freelancers, or vendors as needed to develop marketing assets. Relationship Management Develop and maintain trusting relationships with key stakeholder groups, MarComm and MarTech. Serve as the primary marketing contact for sales teams. Assist in product training and enablement. Provide product marketing evangelism and presentation support at tradeshows, organizations, and conferences as appropriate. Work closely with marketing management to align priorities. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications Qualifications Education and Experience Bachelor's degree (BA, BS) or equivalent with emphasis in Marketing, Business, or Communications is required. B2B marketing experience is required. 10 years of marketing experience preferred. Advertising agency backgrounds and previous experience in matrixed, global organizations are ideal. Experience with product launches, lead generation and managing projects from inception to completion, including managing to a timeline and budget. Ability to develop and present ideas and plans clearly and confidently to all levels of internal and external management, partners and colleagues. Adept in using Microsoft Office suite (Word, PowerPoint, Excel, and Outlook) and experience working with internal and outsourced graphic design or web design teams helpful. Microsoft Office Specialist certification preferred. Skills, Knowledge, and Abilities Highly motivated, organized individual with the ability to prioritize multiple projects and deadlines. Outstanding communication and interpersonal skills required. Excellent presentation and speaking skills. Ability to work well in a team environment and in occasionally stressful situations. Relationship management and negotiation skills required. Interpersonal savvy with customer focus. Knowledge of IT certification industry and/or electronic testing preferred. Primary Location : US-MN-Bloomington Other Locations : US-IA-Iowa City, US-UT-American Fork, US-NJ-Hoboken, US-PA-Bala Cynwyd, US-TX-Austin, US-TX-San Antonio If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, Iowa City , Marketing Manager, global IT, Executive , Iowa City, Iowa

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