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Social Media Coordinator

Company: The University of Iowa
Location: Iowa City
Posted on: September 21, 2022

Job Description:

The Social Media Coordinator will create strong social media content and pitch creative ideas that strengthen and protect the brand. Accurately research, organize and interpret information Assist in the coordination/preparation of strategic communications plans. Exercise strong knowledge and proficient use of social media channels including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube. Exhibit sound judgment as it relates to all forms of communication. We encourage candidates to demonstrate their qualifications in their resumes and social media samples.Key Areas of Responsibility This position is part of a social media team. Specifically, this position:

  • Develops social media content that supports the overall social media strategy for our content calendar across all institutional channels. Communicates the brand voice in a coherent and effective manner across all social media platforms.
  • Works closely with Social Media Director in developing innovative communications ideas for the president and the university, especially on social media, identifying opportunities to effectively utilize many different types of communication vehicles such as videos, graphics, and images.
  • Produces and executes planned and unplanned content around campus wide events as they happen. Works flexible hours, sometimes outside regular business hours, to properly support team's efforts.
  • Creates graphics and short videos that adhere to social media graphic guidelines and support the overall social media strategy.
  • Monitors university accounts and the social media environment for questions, comments and issues important to the University of Iowa. Assists the Social Media Director in appropriately responding to questions and or comments on social media.
  • Stays up to date on social media tools, trends and best practices within the landscape.
  • Utilizes social listening tools to determine sentiment and brand health over time.
  • Provides other marketing support, as needed, for the Office of Strategic Communication. For a complete job description, please contact Libby Kleppe at libby-kleppe@uiowa.eduRequired Qualifications
    • Bachelor's degree in communication, marketing, journalism, English, or related field; or an equivalent combination of education and experience.
    • More than three months of related professional experience creating social media content across channels for an organization, company or institution.
    • Excellent written and verbal communication skills, with proven ability to write effectively under deadline for a variety of purposes, goals, audiences and media.
    • Provide five samples that demonstrate the quality, relevance and range of ability to communicate via social media channels. Best samples will include effective use of imagery, video, graphics, text, and or hashtags.Desired Qualifications
      • Experience working in higher education.
      • Demonstrated ability to implement a social media strategy.
      • Experience gathering and interpreting social media data.Application and Position Details
        • In order to be considered for an interview, applicants must upload the following documents and mark them as a "Relevant File" to the submission:
          • Resume
          • Cover Letter
          • Five samples that demonstrate the quality, relevance and range of ability to communicate via social media channels. Best samples will include effective use of imagery, video, graphics, text, and/or hashtags.
          • Job openings are posted for a minimum of 14 calendar days. This job may be removed from posting and filled any time after the minimum posting period has ended. Successful candidates will be subject to a criminal background and credential check. 5 professional references will be requested at a later step in the recruitment process. For additional questions, please contact Libby Kleppe at libby-kleppe@uiowa.edu.Benefits Highlights:
            • Regular salaried position. Located in Iowa City, Iowa.
            • Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
            • For more information about Why Iowa? .The University of Iowa is an equal opportunity/affirmative action employer. All qualified applicants are encouraged to apply and will receive consideration for employment free from discrimination on the basis of race, creed, color, national origin, age, sex, pregnancy, sexual orientation, gender identity, genetic information, religion, associational preference, status as a qualified individual with a disability, or status as a protected veteran.

Keywords: The University of Iowa, Iowa City , Social Media Coordinator, Advertising , Iowa City, Iowa

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