Product Marketing Manager

Company: ACT
Location: Iowa City
Posted on: December 4, 2019

Job Description:

OverviewACT is a nonprofit organization helping people achieve educational and workplace success. Our programs are designed to boost lifelong learning in schools and workplaces around the world. Whether it's guiding students along their learning paths, enabling companies to develop their workforce, fostering parent, teacher, and counselor understanding of student progress, guiding job seekers toward career success, or informing policymakers about education and workforce issues. ACT is passionate about making a difference in all we do.

Learn more about working at ACT at act.org!ResponsibilitiesPlease note this role can be filled remotely. The level at which this position will be filled is determined by the qualifications of the finalist.

As part of the Learning Accelerator and Learning Resource Services team, the Product Marketing Manager will create and deploy multi-tactical marketing communications plans and campaigns for the Learning Resource Services portfolio of products. The Product Marketing Manager will partner closely with leadership and team members on the team and across the organization. The level at which this position will be filled is determined by the qualifications of the finalist.

ESSENTIAL JOB RESPONSIBILITIES

Typical work-related activities include:

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• Develop targeted multi-channel communications (eMail, direct mail, digital marketing, web and traditional marketing) directed to diverse clients and products
  
• Develop, track and report on performance metrics for all product marketing campaigns
  
• Prepare collateral, tools and multimedia presentations for customers, channel partners, policy makers, national and regional conferences, and Board of Directors
  
• Design and execute strategies for customer acquisition and retention
  
• Determine cost effective channels to drive awareness of products and services
  
• Responsible for developing copy and content included in product marketing activities across all internal and external marketing channels
  
• Act as the marketing lead on product launch and sunset initiatives including responsibility for creating the related communication plan
  
• Responsible for developing and maintaining all internal and external sales support materials
  
• Responsible for coordinating all product marketing and sales collateral with implementation support materials and customer training materials
  
  
  QualificationsEducation:
  
  
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  • Bachelor's degree required, preferably in marketing or business
    
    
  • Or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired
    
    Experience:
    
    
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    • Minimum of three years of progressively responsible product management or product marketing experience required
      
    • Experience with market analysis, product launch and integrated marketing campaigns required
      
    • Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) required
      
    • Preferred experience in or with:
      
      
      
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      • B2B product marketing
        
        
      • digital product set
        
        
      • start-up entrepreneurial type of work environment
        
      • learning resources and/or developing K-12 classroom solutions
        
        
        
        
        Knowledge, Skills and Abilities:
        
        
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        • Ability to be successful in a fast paced environment while prioritizing and managing multiple complex projects often times with competing deadlines
          
        • Team player who is reliable, flexible, helpful and works well in a collaborative environment
          
        • Strong written and verbal communications skills, including presentation skills
          
        • Fast learner, highly motivated, self-starter
          
        • Ability to adapt quickly to change and navigate ambiguity
          
        • Creative thinker and problem solver
          
        • Strong analytic and decision making skills
          
        • Customer-centric marketing approach and service oriented positive attitude
          
        • Strong business and financial acumen
          

Keywords: ACT, Iowa City , Product Marketing Manager, Advertising , Iowa City, Iowa